For those in the know, hypnosis is a lot more than a fun way to get people to embarrass themselves by having them run around the room clucking like a chicken. While hypnosis shows may garner lots of headlines, the technique has proven itself successful in dealing with numerous issues, including weight loss.

Other areas in which hypnosis has proven itself highly effective include helping those with addictions (drugs, alcohol, smoking etc) and with phobias (fears). However, what many people don't realize is that this does not require the services of a professional (although this can be very effective).

What the various books on the market offer is an introduction that will allow you to learn about this fascinating subject for yourself. In addition to explanations on how it works, you will also find details on how to use this at home to help you with whatever issues confront you, whether it be weight loss or stopping smoking.

If other approaches to weight loss have failed, particularly if you are subject to severe cravings, or regular binging, this may be a technique that will help you learn to deal with food differently.